Institutional Logos and Wordmarks

Primary Wordmarks

Primary Wordmark

OSUIT Primary Wordmark


Vertical Monogram
Horizontal Monogram

Logo Requests

Use this form to request any of the various logos listed on this site: Primary Logo, Academic Emblem, Pistol Pete, etc.

All communications materials published by OSUIT, whether for internal or external audiences, should prominently display an approved wordmark. This includes stationery, brochures, invitations, direct mail, postcards, flyers, booklets, catalogs, case statements, posters, billboards, banners and other environmental graphics, advertising, websites, video, DVD, CD, film and PowerPoint presentations.

The full-color, two-color, one-color and small variations of the logo allow for flexibility of use in different media. Guidelines for correct use of the logos are included below. The university marks (logos and wordmarks) are registered trademarks and cannot be altered.

Electronic files of official logos, wordmarks and nomenclatures can be obtained by contacting the Office of Marketing & Communications.

Unacceptable Use

The entire logo must be used when configuring. While it may be enlarged or reduced, it should be
done proportionally and not distorted in any way when resized. The fundamental principles of good
design should be employed in all marketing materials to ensure the highest quality standards. Send
questions about the proper use or resizing of logo files to

Improper Color

The logos, wordmarks and positioning statement should never be reproduced in any color other than the official colors.

Distracting Backgrounds

The logos, wordmarks and positioning statement should never be reproduced over backgrounds that overpower, distract, clash or have similar color values.


The logo, wordmarks and positioning statement should not be altered, stylized, outlined or distorted.


No portion of the logos, wordmarks or positioning statement should be obscured.

Secondary Marks


OSU Academic Seal

Academic Emblem

The design visually restates OSU’s dedication to the land-grant university mission. The emblem’s focal point is the land-grant triangle, which represents the three core components of OSU’s mission of scholarship, instruction and service. The 1890 marks the year OSU was established. The academic emblem is intended only for scholarly uses, research and faculty communication. It is not to be used for any other purpose, such as recruiting students. It is a trademark and cannot be altered. Its standard color and black and white configurations allow for flexibility of use in different media. The primary logo remains the preferred mark for all university units, events or activities and is suitable for all circumstances.


Pistol Pete

Pistol Pete
Pete Head
Pistol Pete is a registered trademark of Oklahoma State University and cannot be altered without approval by the trademarks and licensing administrator. Oklahoma State University prohibits the use of institutional marks with language or depictions that are insensitive or offensive based on race/ethnicity, color, gender, creed, religion, sexual orientation or national origin. Pistol Pete can be used to represent the university on all materials where a “spirit” symbol is appropriate. In other applications, Pistol Pete should not replace the primary OSU logo. Pistol Pete must always face to his right. The licensing office must approve any use of Pistol Pete.